PICi Design was born from the collaboration of Budapest Metropolitan University and the National Association for Premature Babies. The main program on this textile workshop is to create crochet octopuses (Korip) for preemies. The octopus' arms' remind the babies of the umbilical cord and it has beneficial effect on their breathing, regular heartbeat and strong oxygen blood levels as well. The design reflects to the event both in colors and forms. We created an event poster and online advertising materials for different platforms.

Client: Budapest Metropolitan University
Design: sevendots&pakozdi
Role: Designer